Content Creator Apprenticeship - Level 3 (Employer)

Hiring an apprentice is an excellent addition to your business.

In a world of increasing skills shortages, an apprentice can close that gap and add a new dynamic to your business.

Content creator apprentices will learn the latest modern marketing trends and how to create content with impact. Content creators are needed in all kinds of organisations, from charities to social media companies and even for high profile events like BAFTAs. With more organisations looking to project their brand’s personality, the demand for people who can produce high-quality content is growing fast.

A content creator apprentice will help to develop videos, images and articles to promote your organisation's message to an audience.

Course information

During this course the apprentice will learn a full range of skills that a content creator needs including -

• The methods used to segment and understand core audiences and how to plan content for these
• Availability of data and its use to inform decision making when identifying channels, formats and platforms for content creation.
• The end-to-end production workflow process for the organisation, the key stages, and own role within this
• The regulatory and legal requirements when using media assets such as copyright, intellectual property rights, GDPR, web accessibility and non-disclosure agreements.
• The importance of brand, brand awareness, brand purpose, branding guidelines and the intended audience within a brief.
• Where content creation fits within a marketing strategy.
• How creative content can be used across multiple channels and platforms, and how the platform chosen affects the content production.
• The different styles of writing that can be used according to the type of content, channel and platform required.
• Correct use of grammar, punctuation, spelling and inclusive language.
• The principles of writing persuasive copy for a person or group or to raise brand awareness.
• The principles applied to create or capture visuals and audio when using standard packages and equipment.

and much more.